Helping diverse audiences navigate a complex housing ecosystem.

Our approach.

DNA partnered with HUD to develop a comprehensive digital experience that could help diverse audiences understand the current state of housing, specific initiatives underway to improve outcomes and identify the available funding support.

The project involved:

• Deeper understanding: Building shared understanding across the housing ecosystem helped identify the specific needs of internal and external audiences.

• Strategic focus: Analysis of audiences across the housing sector guided the development of tailored user journeys and content.

• Inclusive design: The platform's architecture was carefully crafted to accommodate audiences with either explorative or expert mindsets.

• Seamless integration: Third-party Integration with Tableau enabled transparent performance tracking and informed decision-making through a consistent experience.

• Trust through transparency: The platform's open and accessible design offered greater transparency and trust with audiences.

The outcome.

The revised digital platform provides an integrated view of the housing and urban development strategies and programmes across Aotearoa, serving as a valuable resource for audiences to access and engage with information relevant to their needs.