Cultivating Innovation Through Digital Transformation.
AgResearch is a cornerstone of New Zealand's pastoral, agri-food, and agri-technology sector. They needed a new digital platform that would showcase their groundbreaking research, inspire collaboration, and drive measurable economic and environmental outcomes for Aotearoa New Zealand.
Solution.
DNA partnered with AgResearch to craft a digital platform that tells the story of its expertise and sector-leading impact. The focus was to create a digital experience that illustrates how their expertise contributes to economic growth and positive environmental and social impacts:
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Thought Leadership in Action: We showcased AgResearch’s thought leadership efforts, underscoring their credibility and commitment to making a meaningful difference.
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Science to Innovation: We created a dynamic narrative that vividly illustrates how AgResearch translates cutting-edge science into tangible solutions for a more sustainable and prosperous future.
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Pasture to Plate: The platform features a compelling case study format that demonstrates the real-world impact of AgResearch’s work, taking viewers on a journey from the pastures of New Zealand to the plates of consumers worldwide.
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Embracing Māori Values: The platform recognises AgResearch's collaboration with Māori as equal partners in the pursuit of knowledge and innovation.
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Sharing Knowledge, Sparking Collaboration: Research findings, resources, and partnership opportunities are presented in an accessible and engaging manner, encouraging further exploration and collaboration.
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Transparency Builds Trust: The platform's open and accessible design fosters trust and confidence, inviting users to delve deeper into understanding how AgResearch delivers value to the sector.
Outcome.
The revamped digital platform has transformed the way AgResearch engages with its audience. It is now a vibrant hub that:
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Drives Results: The platform has helped AgResearch solidify its position as a global leader in agri-tech innovation, attracting new partnerships and investment.
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Connects: The platform facilitates collaboration by providing a space for researchers, industry partners, and the wider community to connect and exchange ideas.
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Inspires: Through a compelling narrative that highlights AgResearch’s innovation and impact, the platform inspires others to join the journey towards a more sustainable and productive future.
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Educates: By showcasing the science behind AgResearch’s work, the platform fosters a deeper understanding of the challenges and opportunities facing the agri-sector.
Client: AgResearch
Project: Website
Timeline: 6 months / Ongoing management