Powershop App Hero

Powershop Product and web application

Helping design, launch and grow a world first in online electricity retailing.

Over ten years ago, Powershop saw an opportunity to disrupt a stagnant sector by designing a whole new model for buying electricity. We helped design the experience that helped customers better understand and manage their electricity use — giving them control when purchasing from a variety of sustainable choices.

Challenge.

Powershop's goal was to enable customers to manage energy on their terms – in simple and easy ways. To deliver this experience required finding new ways to package electricity and how you purchase it. 

Powershop's goal was to enable customers to manage energy on their terms – in simple and easy ways. To deliver this experience required finding new ways to package electricity and how you purchase it. 

Solution.

We designed new ways to visualise power, to mitigate consumer confusion around jargon and to deliver a user-friendly, action-oriented product experience. The experience allowed customers to better understand the concept of buying electricity as a product and to actively manage their energy use and switch products to suit. 

We designed new ways to visualise power, to mitigate consumer confusion around jargon and to deliver a user-friendly, action-oriented product experience. The experience allowed customers to better understand the concept of buying electricity as a product and to actively manage their energy use and switch products to suit. 

Impact.

The Powershop product was simple – and grew a large and insanely loyal customer base that was more highly engaged than the customers of any other power company in New Zealand. Powershop have since expanded into Australia and the UK markets.

The Powershop product was simple – and grew a large and insanely loyal customer base that was more highly engaged than the customers of any other power company in New Zealand. Powershop have since expanded into Australia and the UK markets.

Web Application.

Over a multi-year collaborative working relationship, DNA provided research, insight, strategy, experience and interaction design to assist Powershop shape their go to market brand and experience. The Powershop web application was a design collaboration between the DNA, YouDo and Powershop teams.

 

Acquisition website.

While supporting the product development, we also helped iterate the acquisition site over several years, which included onboarding optimisation. Designed to support the core brand promise of simplicity and ease — the website did not need to follow the conventions of the time. It stood out against its competitors and set the bar for other electricity retailers that have since entered the market. 

Project Summary

Client: Powershop

Project: Product and web application

Duration: 2010 – 2018

Activities: Research, Insights, Strategy, Experience Design, Interaction Design, Brand Design,

Awards: Best Awards 2011 / Applications Silver Pin; Best Award 2012 / Value of Design Gold Pin; Best Awards 2013 / Large Scale Websites Silver Pin