Powershop EX Hero v2

Powershop Brand and recruitment platform

Create an immersive platform for attracting new opportunities and the best talent.

Powershop, the creators of the world’s first ‘online shop’ for electricity, are a highly innovative and fast-paced disruptor who needed to present their unique capability, culture and IP to attract talent and fuel international expansion.

Challenge.

The Powershop offer and value proposition had to be defined and expressed for two specific audiences. For partners and investors, the potential to disrupt new markets meant distilling the businesses capability, start-up methodologies and value. For staff, it meant showcasing an innovative, ambitious and inclusive culture.

The Powershop offer and value proposition had to be defined and expressed for two specific audiences. For partners and investors, the potential to disrupt new markets meant distilling the businesses capability, start-up methodologies and value. For staff, it meant showcasing an innovative, ambitious and inclusive culture.

Solution.

We provided strategy, experience design, offer validation, audience insight and content development to deliver an experience that was ‘on brand’, to the point, brimming with attitude and able to distil the company’s ethos, values, capability and culture for potential staff and investment partners.

We provided strategy, experience design, offer validation, audience insight and content development to deliver an experience that was ‘on brand’, to the point, brimming with attitude and able to distil the company’s ethos, values, capability and culture for potential staff and investment partners.

Impact.

Alongside the New Zealand operation, Powershop expanded into Australia and the UK. This resulted in a 5,280% growth for the business – the highest three-year revenue growth rate ever recorded in the NZ Deloitte Fast 50.

Alongside the New Zealand operation, Powershop expanded into Australia and the UK. This resulted in a 5,280% growth for the business – the highest three-year revenue growth rate ever recorded in the NZ Deloitte Fast 50.

Powershop Ex Values
Project Summary

Client: Powershop

Project: Brand and recruitment platform

Awards: Best Awards 2013 / Large Scale Websites Silver Pin; Webby Awards 18th Annual / Recognised

Duration: 2008 – 2015

Deliverable: Strategy, Experience Validation, Website