ONLINE WORK
tLab Website
"How to get people excited about future technology?"
Telecom recognised that the strong public interest in it's 'in development' offers and products was an opportunity to engage media and customers, offer a positive brand experience and fuel interest in soon to be released products.
DNA lead the online component of the TLab campaign, creating a smart, sophisticated website showcasing Telecom's innovations.
TLab became an easily modifiable/scalable interactive site designed to engage and inform. Measureable goals were to elicit feedback, generate editorial, and encourage time-on-site. The TLab site performed so well in all three of these three areas it outlined the above the line campaign become a bolt-on to the main Telecom site for a further 12 months.
Within days of launch hundreds of reports started flooding into the website from all over the country. This data was sorted and organized by the application as it came in. Stakeholders could see trends as they happened and could make key decisions based on these trends. User uptake was high, and stakeholder engagement was excellent. The project was a success as it achieved the desired results - reduction of churn trend and significant win back numbers.
SERVICES USED
- Visual Design
- Interactive Design
- Front-end Development
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz