ONLINE WORK

Powershop Application

Powershop Application

"How can you take people from - pay for what you use - to buy what you need?"

When Meridian Energy wanted to launch an alternative online energy retailer in to New Zealand electricity landscape – they needed to not only build a brand but to build a product first.

They sought DNA's help to use insights to define how best to build a solution and user experience that would allow customers to relate to the value proposition and their new found ability to be in control of buying power themselves – both of which were a new 'mental model'.

The Powershop website and application launched in February 2009. The site visits and sign-ups have started and are growing now that advertising has started.

www.powershop.co.nz

Contact us for more information on recent work and results.


The onyas finalist 2009.