ONLINE WORK
Online Banner Campaign : Origami
"How do you get users more involved and engaged with an interactive campaign game?"
In mid 2008 DNA was engaged with work alongside NZ Post's above the line agency to develop the online marketing components of their 'PostShop' campaign.
With a campaign goal of driving foot-traffic to retail stores, online marketing was primarily used to support messaging, and connect web visitors to compelling information about stores (including of course contact details). DNA proposed that message-engagement be the key measureable goal for the online marketing effort: encouraging users to literally engage with the message.
We designed and produced a series of smart, interactive banners which were placed in extremely high-profile slots, which invited browsers to 'swat their bills' - in keeping with the above the line, with optional click-through for more information. This extended to a major homepage interactive given to selected (1 out of 10) nzpost.co.nz visitors.
Engagement with the banner games was very strong, and the homepage interactive was a huge hit with visitors promoting high levels of uninvited positive feedback.
SERVICES USED
- Visual Design
- Rich Media Design
- Flash Development
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz