ONLINE WORK
ACC
ActiveSmart
"How personal can a website really be?"
To address the growing sport injury prevention objectives of ACC and meet the needs of recreational sports players, DNA created a series of websites for ACC encouraging New Zealanders to take practical actions to reduce the risk of injury while participating in sport or physical activity. We engaged with the target audience through an online application that creates a customised training plan specific to individual needs. Users are given medical, fitness, personal and sport-specific tailoring, and a nutrition plan to match their activity level, weight and gender.
ActiveSmart won an honoury Webby award in 2008 and was a finalist in Business Internet Awards and Innovation Awards for TUANZ.
SERVICES USED
- Business & User Analysis Online Strategy
- Interaction Design
- Visual Design
- Front-end Development
- User Testing
- Site Promotion
GET IN TOUCH
AucklandHayden Vink
P// 09 375 1592
hayden.vink@dna.co.nz
Wellington
Katherine Allan
P// 04 499 0828
katherine.allan@dna.co.nz