Web services

Our specialist web team can help you define your needs and craft distinctive digital products and solutions to suit your unique requirements. We are a full service web agency with a strong focus in digital product development. We have a broad and deep skill base and use the most effective design methods to consistently deliver market leading solutions. Whether you are taking your company online for the first time, expanding your existing web activities, or you need analytics, optimisation and specialised design skills to make your online channel really work for you and your users. Every web project is unique and we understand it can be pivotal to your businesses; at DNA our team will ensure that the right services are applied at the right time to guarantee a successful outcome. Our services and expertise include a focus on the following services:

Website Design

At DNA we know what it takes to create a world-class website that works for your business - and your customers. We work with our clients to deliver a broad spectrum of work - from the creation of banners ads and campaigns, to micro sites, widgets and large scale site development. In every case we seek to understand what your users are looking for from you through your website and then we ensure we tailor it in such a way so that it meets or exceeds those user expectations. Our key drivers at DNA are to create high impact, easy to use websites that meet web industry and Government standards; ensuring that we meet the most demanding of client needs. In many of our larger engagements DNA is often involved from the first conversations around what is required and in discussions with users about their needs, through the visual design, usability testing and through to the build of the HTML, CSS and Content Management Systems.

Our Web work showcases many websites which are testament to our wide range of experience, from smaller websites for the likes of Airshed and HOLD, to more complex sites and user needs such as Cavalier Bremworth, Victoria University and BNZ, to highly complex intranet web applications such as ACC's Activesmart and Powershop.

Interaction Design & Strategy

Creating websites, intranets or/and other digital interfaces requires a thorough understanding of the behaviour of its users. At DNA we believe that by talking to your users and stakeholders a much richer insight is achieved, which guides our decision making around how your website or intranet should be structured and delivered. We have delivered successful solutions for everything from Portals to touch screens using our interaction design methodology.

Interaction Design is a process whereby we turn user goals and business objectives into products that really work, rather than simply look good. By working closely our visual designers, developers and content experts build websites that have multiple pathways to information, products and actions for users. This approach allows us to provide users with extremely effective tools which measure the highest levels of usability. DNA is leading the way in Interaction Design in New Zealand; we have industry experts working for us to make that possible, including Charlene Turei and Hayden Vink.

Development

We build robust websites using the latest technology - most of which are compliant with e-Gov HTML standards, using Cascading Style Sheets (CSS) in a best practice way for seamless pixel perfect cross browser support. At DNA we have a team of highly skilled developers who turn our solutions and design into smart HTML templates. DNA also specialises in building state-of-the-art interactive interfaces and games, using Flash, Flex and ActionScript. Our Flash developers are capable of turning the crafted visual designs into engaging interactive experiences for both online and in store/touch screen.

Our development services extend to providing integration services on well known Content Management Systems. We have considerable experience in providing services for open source systems, such as Drupal, Plone, Wordpress and Expression Engine. We can also provide design and integration support for enterprise level systems, such as WebSphere (portal technology) and Oracle UCM.

Web Marketing & Strategy

Simply putting a website online or adding functionality and services, does not mean people will be able to find it, know what to expect or how much they can do. You need to let them know about it, and to constantly learn from their behaviour and usage to optimise the site, landing experiences and transaction fulfilment. When sites are live DNA provides insight into the sites' behaviour and performance by being proactive in site and user analysis and in capturing user feedback. We help our clients raise the profile of their websites in a number of ways; Search Engine Optimisation is very effective, but an online strategy, that will cover your site marketing strategy, is something worth considering when you really want to use the web to its maximum potential.

DNA provides Web Marketing and Strategy services, which can include campaigns executed and managed by DNA. We are committed to making your site or campaign a success and to this end, we can provide banner advertising, email newsletters, polls, interactive games, tools, viral ideas, and improved landing experiences and enablement - all tailored to suit your unique needs.

Let us help you

Each project requires a tailored approach. Call Kat in Wellington (04 498 9968) or Hayden in Auckland (09 306 8046) to let us help you with your project. If you prefer to email us you can find our full team details on the contact page.

More information

For more information about Online services contact:
Hayden Vink on 09 375 1592 or Katherine Allan on 04 499 0828

For more information about Brand services contact:
Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828

For more information about Customer Touchpoint Optimisation services contact:
Martin Grant on 09 375 1592