RESULTS

Where is the proof

The following is a range of results and outcomes we have achieved across web, brand and full service. We have found that if we can highlight the real issue, and find the right solution to that challenge, we’ll have a greater chance of being effective for any client - irrespective of their size, industry or development stage.

Web and interactive

Find the right solution: We helped ACC address the cost of sporting injury with Active Smart, an interactive training tool…they achieved 15,000 user signups in 3 months and still two years on have over 32,000 registered users. The projected decrease in sporting injury is a single figure but significant. This was an inspired and hugely more beneficial approach than merely trying to advertise to engage in reducing a major problem.

Let creativity do the work for you: We allowed NZ Post to make Mothers Day a success…we got 51% of visitors to click through to a participating retailers page - a massive jump in conversion from previous campaigns... our creative approach was not only more fun and engaging, it did a much better job in explaining what NZ post was offering.

If you want people to listen - talk in their language: We allowed ACC to raise awareness and lower injury statistics for motorcycle riders through the Ride Forever website. We achieved huge traffic to what is an informational and educational site with virtually no marketing spend. We did this by asking riders what they needed, how they used safety tips and what they wanted to share with their friend and other riders...the site is now recognised as the 'go to' destination for riding and safety tips within that community.

Killing time: We helped NZ Post to get huge conversion from their recent Postshop online campaign – the activity saw 150,000 impressions a week from the banners on the Yahoo home page alone, taking users to information on their closest Postshop, the range of NZ Post offers etc...

Brands and experiences

Make sure you engage staff and customers: We have helped BNZ evolve its iconic but conservative brand to reflect the business’s radical and customer focused transformation. Both staff and customer research show positive rises in engagement and brand awareness (over 10% in each case). The benefit of our approach is to anticipate barriers and use insight to build brands and communication programmes that connect better to key audiences.

Define your strengths and share your story: We have guided Trilogy's brand to help them achieve double digit growth year on year for the last 5 years…they made the Deliotte Fast 50 again this year…but the real strength is that their staff and customers are both loyal and informed devotees of Trilogy's products and success story.

Prioritise your audiences: We helped Webstock establish itself as a pre-eminent Web conference in just two years with a brand and experience approach that delivered sold out (oversubscribed) tickets two years running…they built the best experience for the speakers... and conference attendees followed in droves. Contact us to find out more about this case study.

Let your product do the talking: We helped Epic grow from zero to the best beer in NZ with brand alone…not a marketing dollar in sight…sales growth has been double digit and they were voted best beer in NZ in '07.

Let people spend time with you: We allowed Telecom to increase sales, referrals and visitor numbers at the 'Rural Fieldays' by over 30% by delivering and environment that was 'non corporate' and just like a country market rather than a store – a place you could talk to your neighbours and look over the produce without feeling compelled to buy.

Integrated solutions

Facilitation is essential: We helped four councils, a number of iwi, the business community and many other key stakeholders follow a common process and easily agree on a unifying brand and strategy to promote Taranaki and focus local identity. The outcome has seen the unified working of many diverse groups in Taranaki and has assisted the Taranaki region in upholding its economic growth status which is still the fastest growing region in New Zealand.

Build a culture through enlisting, educating and motivating your people: We helped National Bank improve staff engagement (and many other internal measures) by 20% through implementing and maintaining a culture shaping programme…they are now the go bank, the green bank and the best Bank in service in New Zealand, just ask their staff.

Change the game: We set Firestone up to outmanoeuvre the competition by transforming a 'point of pain purchase' into a retail experience that has changed the game in their segment. Firestone experienced an immediate and sustained impact in sales growth, market share and both staff and customer loyalty.

Bring your experience to life: We helped Jagair increase the number of flights they sold this year by 300% by rebranding, an integrated marketing campaign and adding a little touch of magic to every step in their experience.

You have to be brave to try something new: We helped Loud and Lola (Oh! Group / DB) develop their product and launch from scratch to establish a new beverage category…sales growth ¼ by ¼ in YR 1 was over 300%.

Touch point optimisation

From the bottom of the world to the top: We helped Legacy Timber, a fourth generation commodity exporter, re-invent itself as Hold – a company making high value storage products that cater to the very human desire of showcasing important 'stuff' in our lives. Hold have distribution partners and are selling in 5+ countries, experienced 100% sales growth in 2008 and have launched and been selling product online at www.hold.co.nz.

Help customers - it's simple: We allowed Telecom to sign up customers online to their Anytime offer…which had been failing even though they had a huge advertising campaign going. we discovered that customers simply found the offer too hard to understand, and therefore with our Anytime interactive we enabled a 900% improvement in the conversion and signup to Anytime - just by letting people calculate their savings, right there on the website.

More information

For more information about Brand strategy and Creation contact:
Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828

For more information about Web and Online services contact:
Hayden Vink on 09 375 1592 or Kat Elam on 04 499 0828

For more information about Retail and Customer Touch point Optimisation services contact: Martin Grant on 09 375 1592

To get a view on how DNA is to work with you can Hear what our clients have to say.