CUSTOMER PERSPECTIVE
We have looked at What business leaders an commentators see as the key issues for business in 2009 – now lets hear from a few consumers. This month we've taken it to the streets and homes of New Zealand and asked real people from a range of backgrounds about their own good and bad experiences, and what they'll need and value this year if you are to win and keep their business. What does the coming year really hold, and what do we need to think about as we all approach 2009. We asked a number of Kiwi's from different parts of the customer spectrum to give us their thoughts, and to tell us what they currently receive by way of experiences with New Zealand brands.
Want more? Visit our Future Insight feature page where we offer seven insights in to getting closer to your customers - this just might be what to look for and focus on in the year ahead. Add these seven steps together and you will deliver an integrated experience based on meaningful customer insights. We believe this approach is just as crucial to helping your business ride out the current financial storm as any 'batten down the hatches' strategy. Crucially, it could also be the platform for setting you up for a stronger future.
At DNA we're looking to the future and constantly thinking about the issues and challenges that might present for our clients - and we've developed a powerful set of solutions to help deal with what you face.
To find out more about our approach view our services, results or view a range of DNA client case studies.
More information
For more information about Customer Touchpoint Optimisation services contact:
Martin Grant on 09 375 1592
For more information about Brand services contact:
Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828
For more information about Research and Strategy services contact:
Martin Grant on 09 375 1592 or Sherryn MacDonald on 04 499 0828
For more information about Online services contact:
Hayden Vink on 09 375 1592 or Katherine Allan on 04 499 0828
