Brand services

As brand consultants we have specialist brand creation, brand experience and brand communications teams. We use effective design methods to consistently deliver market leading solutions. All our services are insight led, rigorously managed and measurable. We believe in taking a systematic and informed approach so you can succeed - our services are about designing experiences that help make your customers worlds better and to drive preference for you and your brand.

Our solutions include work in Consumer branding, Corporate / Product branding, culture programmes and internal branding, Placebranding and Touch point optimisation. Our solutions include delivery of the following services:

Corporate branding

We create brands, design brand architecture, build internal culture and improve brand engagement and communications. We believe corporate branding is best designed and delivered from the 'Inside out'. Our approach is to mine and identify the core strengths you have to define your competitive positioning and from there to build the culture and behaviours that deliver to the essence of your brand story. We know that distilling, documenting and articulating that story is key, as is ensuring you stay true to the positioning your staff, partners and customers have bought in to. As part of our process we always look to simplify, rationalise and improve the impact and effect of your people, products, channels, communication - as a whole and element by element.

Find out more about our recent work covering strategy, brand creation, brand architecture and multi-channel delivery, internal culture and communications.

Consumer branding / Product branding

We work to create new Consumer brands, on revitalising and re-launching existing brands and in helping our clients create or enter new markets. Our work covers brand definition and positioning, packaging, identity, environments, brand engagement and multi-channel communication. Our approach is to work from the 'Outside in'. We use customer insight to define your strengths and opportunities, we build a picture of your unique DNA and how best to optimise your brand and develop a unique positioning.

Our approach is about defining relevance in order to create prefference. Being there is one thing, but for successful brands its about being chosen - again and again. You may be the best, the loudest or the keenest brand out there, but if you don't connect with customers and resonate the right value for them, you are not going to be a player. The experience at every touch point and in each engagement needs to be simple, valuable and consistent for your customers.

Find out more about our recent Consumer brand work covering strategy, brand creation, brand positioning and multi-channel delivery.

Culture / Internal branding

We create programmes and work to unlock your potential to build a strong and aligned culture. We use staff and customer insight and a methodology built on balancing inspiration, motivation and education. We believe cultures and behaviour need to be about your brand, but should be led by what your staff need to buy in to and to do in order to deliver valuable, and prefferred brand experiences and services to your customers. Success is as much about shared ownership, reporting, rewards and regcognition as it is about meeting customer needs and competitive differentiation.

In any existing culture, we facilitate brand engagement with your staff and broader stakeholders. Our approach is based on building a strong enduring concept and promise - and clearly defining what it will take to realise that promise, and why it matters.

Placebranding

Successfully branding a place or region will enshrine its unique character, unify its people and help business grow. We have found that every organisation embarking on this kind of project faces similar issues and challenges - so agreeing to and running a transparent process is vital. We use a process where relevant stakeholders, including those who are expected to have negative views, are invited to join the client project team. Running this process will ensure buy-in and a sense of ownership critical to the resulting brand's success. Any effective brand identity needs to be a mixture of magic and pragmatism. On one hand it must bring the brand strategy to life in a creative way that has high impact and captures the imagination of its audiences. But it also needs to allow for flexible, practical and cost effective application, and powerful engagement with all stakeholders.

We have significant experience Placebranding for the likes of Taranaki, Tararua, the Chatham Islands (Moriori Development Trust), plus numerous City and District Councils. Find out more on our Placebranding page.

Customer Touchpoint Optimisation

We have developed a unique set of tools that are designed to help you to better understand your customers and use those insights to find pragmatic ideas to improve your bottom line.

We interogate how you deliver to customers and review the activities you're using to improve the customer-facing parts of your business. We know that when you truly understand your customers, and find ways to serve them better, you can change their behaviour, generating better results for you and a better experience for them.

Our Touchpoint Optimisation tools are for carrying out research, generating business improvement ideas, and business analysis of ideas and options. By the end of the project, you'll literally have blueprints in hand for a small set of high impact, highly feasible projects that you can immediately move on to deliver and improve your business. Our conclusions are validated, robust optimisation options. Find out more.

Let us help you

Each project or challenge requires a tailored approach. We have collateral and case study information for many of the above services. Call Gill in Wellington (04 499 0828) or Aaron in Auckland (09 306 8046) to let us define how we could help you with your brand. If you prefer to email us you can find our full team details on the contact page.

More information

For more information about Online services contact:
Hayden Vink on 09 375 1592 or Katherine Allan on 04 499 0828

For more information about Brand services contact:
Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828

For more information about Customer Touchpoint Optimisation services contact:
Martin Grant on 09 375 1592